Promoting the modern Mersey beat

In the 19th century, when the first batch of Chinese immigrants arrived in Europe by sea, many headed for Liverpool in northwest England, creating what is still considered the continent's oldest Chinese community.

But nothing has ever been plain sailing for a city that traces its roots back to 1190.

Once referred to as "The Second City of the Empire" and "The New York of Europe", Liverpool's fortunes have been inextricably linked to various industries at different times.

In the days of the British Empire, it built its wealth on the exchange of slaves, cotton and commodities, and later it built its reputation on shipping and trade.

However, the rise of air travel and the advent of shipping containers slashed its once mighty maritime workforce in the 1960s.

Its manufacturing industry then failed to compensate for the losses and even its cultural efflorescence led by the Beatles failed to bring back its glory days of empire.

Toward the end of the last century, the city then had to deal with a growing reputation for mass unemployment and militancy, but it never gave up its quest to reinvent itself.

Tourism was given a significant boost in 2008, after it enjoyed a year as the European Capital of Culture, which brought a tasteful regeneration of its city center, including its famous Victorian-built Albert Dock, which now bustles with slick bars and restaurants.

Its economic transformation and regeneration goes on today.

Despite losing some 2,200 city center jobs in 2012, the largest fall of any core cities in the UK, it has sought to rekindle its historic international past by attracting more overseas investment, particularly from China.

Since the start of last month, its inward investment arm, Liverpool Vision, has been hosting Britain's biggest-ever business fair, the Liverpool Festival for Business.

Organizers say the seven-week event is expected to attract 250,000 visitors from across the world to hundreds of events in and around the city, and bring 100 million pounds ($170 million) worth of new investment.

Joe Anderson, the former leader of the city council who recently became its first directly elected mayor, says the festival's Focus on China week, from June 30 to July 4, was a perfect opportunity "to share ideas, thoughts and investments with China".

"It was a way for Chinese investors and Chinese businesses to connect with European and British partners."

Its ties with China are strong.

Liverpool twinned itself with another port city, Shanghai, in 1999, and took a pavilion at the World Expo in 2010, and Liverpool Vision now has an office there.

"I have talked to companies that operate the port of Shanghai, and we have talked about the opportunity of sharing ideas on port logistics," says Anderson. "We want to encourage companies from key Chinese sectors such as financial services and bio-sciences to look at the opportunities that Liverpool offers, and the level of expertise we have here."

There are also opportunities for the two cities in infrastructure cooperation. "China is looking to internationalize its investments, so it was an opportunity for the Beijing company to invest in infrastructure within Liverpool," Anderson says.

http://www.ecns.cn/business/2014/08-04/127552.shtml